Privacy Policy Effective Date: 7.2.2013 NeptunPyton Ltd. ("NeptunPyton," "we," "our," or "us") is committed to respecting your privacy and safeguarding any personal information you share with us. This Privacy Policy outlines how we collect, use, share, and protect your information when you interact with our monetization services—whether through websites, mobile apps, Connected TV (CTV) environments, or other digital platforms operated under our brand, Opamarketplace (“Opamarketplace.com”). This policy is governed by the laws of the State of Israel and aligns with internationally recognized standards, including the Interactive Advertising Bureau (IAB) guidelines, the General Data Protection Regulation (GDPR) where applicable, and other relevant data protection frameworks. 1. Information We Collect We collect certain types of data to operate, improve, and secure our monetization services, including: Device & Usage Information: IP address, device type, OS, browser, language, time zone, and referral URLs. Ad Interaction Data: Ad impressions, views, clicks, skips, timestamps, and placements. Identifiers: Cookie IDs, mobile advertising IDs (IDFA, GAID), and other pseudonymous identifiers. Location Data: General geographic information based on IP address (e.g., city, country). Publisher Account Details: For registered partners, we may collect business contact and billing information. We do not knowingly collect personal identifiers like names, emails, or phone numbers unless explicitly shared by a partner with the proper legal basis and consent. 2. How We Use the Information The data we collect is used to: Deliver, manage, and optimize digital advertising Measure ad performance Detect and prevent invalid traffic (IVT) and fraud Comply with legal and regulatory requirements Support reporting and payments to partners Improve service quality and relevance 3. Sharing of Information We may share data with: Demand Partners: Including advertisers, DSPs, and ad exchanges for real-time bidding and ad delivery. Supply Partners: Such as publishers, app developers, and CTV platforms integrated with our system. Service Providers: Supporting services like hosting, analytics, fraud detection, and payment processing. Regulatory Authorities: When required to comply with applicable laws. All data sharing follows strict contractual and legal safeguards to ensure privacy and security. 4. Use of Cookies and Similar Technologies We and our partners use cookies, pixels, SDKs, and similar technologies to collect and analyze data, prevent fraud, and improve ad targeting. You can manage your cookie settings via browser tools or opt-out mechanisms (e.g., YourAdChoices, IAB Europe TCF). 5. Data Retention We retain data only as long as needed to fulfill the purposes described in this policy. Certain aggregated or anonymized data may be kept longer for analytics, legal, or reporting purposes. 6. International Data Transfers Your information may be processed in countries outside your own. When data is transferred internationally, we ensure it is protected by legal safeguards such as Standard Contractual Clauses (SCCs) or equivalent mechanisms. 7. Your Rights and Choices Depending on your jurisdiction, you may have rights including: Accessing the personal data we hold about you Requesting corrections or deletion of inaccurate data Opting out of interest-based advertising via third-party tools or device settings Israeli residents may exercise their rights under the Protection of Privacy Law, 1981, including the right to review and amend personal data held in our systems. 8. Data Security We apply administrative, technical, and physical measures to protect your data from unauthorized access, misuse, or alteration. While we follow high standards, no online transmission is entirely secure. 9. Children's Privacy Our services are not directed to children under 13 (or the relevant minimum age in your country). We do not knowingly collect personal data from children. If we learn that we have inadvertently done so, we will promptly delete the information. 10. Updates to This Policy We may revise this Privacy Policy to reflect changes in our operations, legal obligations, or industry practices. The latest version will always be available at Opamarketplace.com. We encourage you to review it periodically. 11. Contact Us For any questions or concerns about this policy or our data handling practices, please contact us at: privacy@opamarketplace.com or NeptunPyton Ltd., [Elandsgracht 12 Amsterdam]